How We Calculate the V.E.T. Score

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A Proprietary, Human-Led Evaluation Framework

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The V.E.T. Score™ is our proprietary system for assessing influencer-brand fit. It goes beyond vanity metrics, blending public data, expert evaluation, and real-world context to help brands avoid expensive mismatches.

Each creator is scored across three key areas:

• V – Vibe
  Do they feel like a natural fit for your brand? We assess niche clarity, tone, visuals, and previous brand partnerships to determine authenticity and alignment.
   

• E – Engagement
  We go deeper than likes. Visible signs of authentic interaction — comment depth, consistency, and anomalies like bot spikes — help us assess real audience interest.
   

• T – Targeting
  Using available public insights, we check age, gender, location, and content focus to estimate whether their reach overlaps with your ideal buyer.
   

Each category includes 10+ data points and heuristics that are weighted and processed through our internal scoring model combining structure and nuance to produce a single V.E.T. Score™.