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Most creators blow up by accident. SophaDopha did it by design. In this breakdown, I’ll show you the exact strategy behind how Sophia Begg turned TikTok videos into a million-dollar brand and what brands can learn from her playbook to stop wasting money on influencers who don’t convert.

A hand holds burning banknotes, symbolising financial loss or reckless spending. Most brands think they’re investing in growth with influencer marketing, but in reality, they’re leaking money. Studies show that over half of influencer marketing campaigns fail to generate measurable ROI. In this article, I will break down exactly how brands are wasting money, what they can do to avoid it, and how to see a measurable ROI. WHERE THE MONEY GETS WASTED Paying for reach instead of

Discover why brands waste money on influencer marketing and how influencer vetting can help increase the ROI.