We’re fixing what’s broken in influencer marketing.​

 

Influencer marketing isn’t failing because influencers don’t work.
It’s failing because brands are being sold certainty where none exists.

Tools promise “no fake followers”. Dashboards look clean. Campaigns get approved.
And then… nothing moves. No lift. No sales. No signal.

At InfluencerAudit, our mission is simple: bring clarity, alignment, and real-world impact back into influencer marketing.

​

The problem that no dashboard shows you​

 

After years on both sides of the influencer market — as a customer and as the person selecting influencers for startups and established brands — one thing became impossible to ignore:

Most influencer vetting focuses on surface-level metrics, not the fundamentals that actually drive results.

The real questions rarely get answered:

• Who is actually following this person?

• Is that audience your target customer?

• Will they genuinely care about your product?

• Does this influencer align with your brand beyond aesthetics?

• Do the numbers translate into real-world impact?

When those answers are missing, brands don’t just lose money; they lose confidence in the entire channel.

​

Why InfluencerAudit exists​

 

InfluencerAudit was built to challenge how influence is measured.

Not through more vanity metrics.
Not through black-box scores with no explanation.
But through human-led insight backed by structured analysis.

We’ve seen campaigns burn budget despite “perfect” stats — from Web3 creator launches and NFT campaigns to fashion collaborations with high-profile Instagram models. The pattern was always the same: misalignment, not fraud.

That’s where we step in.

​

The V.E.T. Score™: measuring what actually matters​

 

At the core of InfluencerAudit is our proprietary V.E.T. Score™, designed to assess true influence, not just perceived reach.

The V.E.T. Score evaluates:

• Vibe – brand, audience, and cultural alignment

• Engagement – meaningful interaction, not inflated activity

• Targeting – whether the audience matches your actual customer

Across 30+ data points and heuristics, we translate complexity into a clean, 10-point rating; always paired with insight-driven context, not guesswork.

So you don’t just see a score.
You understand why it matters for your brand.

​

Where we are now and where we’re going

 

Today, InfluencerAudit helps brands:

• Avoid wasted influencer spend

• Vet creators with confidence

• Make decisions grounded in audience reality, not hype

We’re continuously refining our methodology, listening closely to brand feedback, and expanding how we measure influence beyond platforms and into outcomes.

Because influencer marketing shouldn’t feel like a gamble.

​

Join the smarter side of influencer marketing

 

Whether you’re a cautious brand exploring influencers for the first time, or a seasoned marketer tired of campaigns that don’t convert, InfluencerAudit exists to help you make better calls.

Explore the audits.
Pressure-test your assumptions.
And start backing influence that actually delivers.